The team at dygtl.com is experienced in the production of video content for a range of use cases, from training and explainer videos to national television advertising campaigns.
In this example, working for a large disability services provider, we provided end-to-end design, production and deployment services for a national advertising campaign spanning digital, search, social, television and radio.
The campaign was timed to coincide with the rollout of the National Disability Insurance Scheme (NDIS), a nation-wide reform giving people with disability more choice and control over the supports they receive.
Since this meant people could now consider and compare different providers, it was imperative that the campaign showcase, in a positive, authentic and relatable way, how New Horizons assists its clients not only with day-to-day activities, but the pursuit of their life goals and aspirations.
So we identified real-world clients who could share their experiences – whether it was help getting a passport in order to travel, joining a bowling club, or simply getting out and about.
Of course, the campaign also had commercial targets too. And on both fronts – positioning and sales – the campaign met and exceeded its goals… it even earned positive media coverage, some examples can be found here and here.
To bring this together, we collaborated with and engaged the services of a number of specialists, including the creative team at Mammal, Optika and Bluesky Media.